The Chip Merchant is committed to providing customers with the most innovative computer products, services and solutions using leading-edge technology to meet or exceed their requirements. This includes providing high-quality components, competitive pricing and unparalleled customer support that distinguishes The Chip Merchant from its competitors.

The company has a firm commitment to focus on developing solid partner relationships with technology industry leaders such as Apple Computer, Intel, Western Digital, AMD, ATI Technologies and others in order to provide customers with the most advanced, sophisticated solutions, as well as multiple levels of customer support. This support is enhanced by the development and training of a dedicated team in sales, technical support, customer service, and administration. This commitment also extends to providing The Chip Merchant personnel with the necessary tools and technology to make ease of use, ease of support and product upgrades a Chip Merchant requirement.

Founded in 1985 and privately held, The Chip Merchant continues with its foundation in place – a strong commitment to the customer. By offering its customers an unparalleled level of technical support and customer service, while also providing the latest technology and focusing on the highest quality hardware, service and storage solutions, The Chip Merchant has clearly set itself apart from the competition. By listening to customers and delivering a high level of customer satisfaction and loyalty to the marketplace, The Chip Merchant has enjoyed extraordinary growth.

The company’s upward growth curve is escalating and it is forecasting a substantial increase in sales for 2004. Since enhancing its management team and ownership, The Chip Merchant has strengthened its market position and significantly grown in both gross profits and overall profitability to record levels.

The Chip Merchant corporate headquarters, occupying 10,000 square feet, are owned and operated in San Diego, where sales and marketing, technical support, customer service, finance, and engineering are located.

The Chip Merchant’s product solutions include a vast array of hardware, notebooks, software, networking products, systems, electronics, servers, data storage solutions, upgrades and a wide variety of other computer related peripherals and components.

The company’s wide range of technology service options include on-site service, depot repair, time and material, telephone tech support, extended warranties, advance replacements, on-site installation, preventative maintenance and complete systems integration.

The Chip Merchant is one of the nation’s leading reseller of memory modules. In addition, the company adds value to the resale of their entire product offering by providing each customer with a custom integrated solution, delivered and sustained by a customer-driven support and technical staff that is unmatched in the industry.

The markets The Chip Merchant serves are continually evolving and, because of the company’s unique ability to custom fit its products to virtually any computing environment requirement, are extremely wide ranging. Specific target segments include Fortune 500 and high-technology firms; start-up companies; local, state and federal governments; schools and universities; medical institutions; and research facilities.

The Chip Merchant markets its products through an aggressive direct sales strategy.

Customers include Lockheed Martin, NASA, Qualcomm, Sony, Siemens, Yale University, SAIC, Harvard University and many other prominent organizations.